Ventura Giocattoli: when play becomes culture
Founded in 1936 from the intuition of Angelo Ventura, the company grew from a small artisanal workshop to an industrial excellence in post-war Italy.
In Torno, on the shores of Lake Como, Ventura Giocattoli invents, experiments with, and produces objects capable of making generations of children dream: wire-controlled cars, toy washing machines, mechanical football tables, and wooden and metal nautical toys became symbols of a reborn Italy.
In addition to innovation, Ventura was also a company founded on the values of family, shared work, and social responsibility. Closed in 1983, its legacy lives on in the toys now considered true works of art and collector's items.
Every vintage toy holds a story.
Not only that of its production, the brand that created it, or the materials used, but above all that of the hands that touched it, the children who played with it, the dreams it fueled.
It's not true that you don't play anymore because you get older.
The opposite is true: you get old when you stop playing. This is because play, large or small, fuels imagination, dreams, creativity, promotes encounter and stimulates reflection on the one hand, and planning on the other.
Faced with these true works of art, it is like stepping into an extraordinary time machine, to explore the era in which “slow play” existed.
It's like rediscovering an old black-and-white movie, one of those with a happy ending, sowing playfulness and imagination, and reaping, if not exactly happiness, at least cheerfulness.
