A TOY STORY
Creativity, ingenuity and prestige of the Ventura company 1936–1983 is the exhibition that from November 28, 2025 to January 11, 2026, in the halls of the Broletto in Como, tells the story of an Italian excellence in artisanal toy production. Over ninety pieces – many of which are exhibited for the first time – illustrate the creative and entrepreneurial journey of the Ventura company, active from 1936 to 1983.
Evocative and fascinating objects will narrate not only the history of a company and a family, but also the evolution of Italian society in the twentieth century, amidst dreams, transformations, and progress.
A captivating setup, illuminated panels, iconographic materials, and a short narrative video will guide adults, children, families, and enthusiasts to discover an enchanted world, where play is culture and memory.
Thematic Areas
Creations
Exhibition Area
Years of Experience
from 1936 to 1983
THE CATALOGUE
Ventura Giocattoli: when play becomes culture
Founded in 1936 from the intuition of Angelo Ventura, the company grew from a small artisanal workshop to an industrial excellence in post-war Italy.
In Torno, on the shores of Lake Como, Ventura Giocattoli invents, experiments with, and produces objects capable of making generations of children dream: wire-controlled cars, toy washing machines, mechanical football tables, and wooden and metal nautical toys became symbols of a reborn Italy.
In addition to innovation, Ventura was also a company founded on the values of family, shared work, and social responsibility. Closed in 1983, its legacy lives on in the toys now considered true works of art and collector's items.
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Sponsor & Partners
Palazzo del Broletto
Piazza del Duomo 2
22100 – COMO
Opening Hours:
MONDAY CLOSED
TUESDAY–SUNDAY
10:00 AM–6:00 PM
Tickets
Full Price € 7
Reduced Price € 5
Schools € 3
Presale excluded
Accessibility
People with disabilities are welcome. Admission for them is free; a reduced-price ticket (€ 5) is available for any accompanying person.